About
Meet Your Strategic Partners
Our clients call us the “dynamic duo”
We don’t hand you off to juniors.
We work closely with you to understand your goals and make your ad spend work harder. We’re based in the Northern Rivers and work with clients all across Australia.
Kim Dawson
Google Ads & SEO Strategist
With over 15 years of experience driving ROI through Google Ads and SEO, Kim Dawson has helped powerhouse brands like SEEK, Stan, Medibank, and National Geographic turn search intent into measurable business growth.
Known for bringing calm and clarity to the complex world of digital marketing, she thrives on cutting through the noise to deliver focused, high-performing strategies that scale. Kim pairs analytical expertise with strategic foresight to deliver campaigns that don’t just perform, they evolve with your business.
Miranda Ivey
Meta Ad Specialist & Creative Director
Miranda Ivey helps brands find their voice and use it powerfully in Meta ad campaigns that convert.
With 8+ years of building ad strategies that balance creative spark with performance insight, she’s helped hundreds of businesses stand out in an ever-scrolling world.
Miranda brings a unique blend of storytelling and strategy ensuring your ads don’t just get seen, but connect. With experience in knowing how to engage with customers, work with Miranda as a Creative Director for your next business photo or video shoot. You’ll get insights as to not just how to create pretty pictures, but the content you need to get more customers.
How Byron Digital Came to Be
Miranda starts her first business, Macramake, selling DIY and ready made macrame at the Byron markets & sets up her first Shopify ecommerce store.
Miranda Ivey and Kim Dawson meet at StartInno, one of the early co-working spaces in Byron. Miranda is in partnership with Angela Ponsford at Dotti Media and Kim is working for Firstclick, a digital marketing agency based in Sydney.
Miranda, Angela & Kim travel to Traffic & Conversions Summit in San Diego, California. Miranda is focussing on Facebook Ads for clients.
Kim & Miranda decide to reinvigorate the Byron Search Marketing website and brand. As they have already collaborated on multiple clients including Institute of Sensorimotor Art, Healthy North Coast, Byron Legal and Horizon Motorhomes.
Byron Search Marketing is rebranded as Byron Digital to encompass the changing landscape of digital marketing incorporating Meta, Google, AI Search and more.
Ready to work with
experts who actually care?
Our approach / philosophy
Research & Audit
- Secondary Research
- Primary Research
- Stakeholders Engagement
- Search Marketing Audit
- Website Review
- Brand Positioning Review
- Content Review
Strategy & Planning
- Marketing Strategy
- Search Marketing Strategy (SEO, SEM and Paid Media)
- Brand Strategy
- Promotional Strategy
- Website Plan and Prototype
- Social Media Plan
Research & Audit
- SEO
- SEM and Paid Media
- Social Media
- Email Marketing
- Content Production
- Lead Magnets
- Events
What Our Clients Say
Let's Chat
- hello@byrondigital.com.au
- 1 Hogan Street Ballina NSW 2478