Miranda Ivey is the Facebook Ads Specialist at Byron Digital.
With over 10 years experience providing marketing support to businesses in Byron, Ballina and beyond she has been sought out by established companies to run their campaigns and provide in-house training. She brings a broad advertising knowledge across a diverse range of industries and looks forward to discussing your business needs.
Facebook ads allow businesses to target specific demographics, interests, behaviors, and geographic locations.
For Northern Rivers businesses, this means you can focus your advertising efforts on local customers or tourists visiting the area. If your target market is beyond our region, we can focus the campaign Australia wide and internationally.
We always consult with you before running your ad campaigns so that we can ensure we’re reaching your target audience.
Facebook ads can be tailored to fit any budget, making them a cost-effective option for small and medium-sized businesses. You can set daily or lifetime budgets and adjust your spending based on the performance of your ads.
Our team is experienced in running campaigns from $50 to $5000 a day depending on your budget, goals and objectives.
By running ads on Facebook, you can increase your business’s visibility among potential customers. This is particularly beneficial for new or lesser-known businesses in Northern Rivers looking to build a customer base.
When you work with us, we can do more with Facebook ads than just boost posts for engagement. We are experienced in devising campaigns for lead generation, online store sales, building enquiries and more.
Facebook offers various ad formats, including photo ads, video ads, carousel ads, and slideshow ads. We work with you to make sure that your business is showcasing your products or services effectively to reach your target audience. We also use different types of ad creative and messaging to ensure that you are capturing people’s attention in different ways.
Facebook ads can be used to direct traffic to your website or a specific landing page. This can be useful for promoting special offers, events, or new products, and for generating leads.
At Byron Digital we will always review your website before we run ads to ensure that the campaign drives quality traffic and delivers sales for your business. We are experienced in running campaigns for ecommerce to see a positive ROAS for their business.
Facebook provides detailed analytics for your ad campaigns. You can track metrics such as reach, engagement, conversions, and return on ad spend (ROAS). These insights help you understand what’s working and optimise your campaigns accordingly.
At the end of each month, Byron Digital sends through a detailed report across your advertising platforms with a review of what has happened and what we recommend for the upcoming month.
Your business is dynamic and things may change. Our clients know they’re in safe hands as we always offer a monthly planning session included in your ads management. This allows us to move in a new direction, provide feedback on how things went and also make a plan for the upcoming month or quarter.
For businesses in Northern Rivers, Facebook ads can be designed to promote local events, special offers, or new store openings. You can target ads to people living in or visiting the Northern Rivers area, ensuring that your promotions reach a relevant audience.
Facebook ads allow you to retarget people who have previously interacted with your business online. This can include visitors to your website, past customers, or individuals who have engaged with your social media content, increasing the chances of conversion.
By leveraging Facebook ads, Northern Rivers businesses can enhance their marketing efforts, reach a wider audience, and drive growth for their businesses.
Get expert eyes on your ads and walk away with a clear action plan: what to fix, what to stop, and where your biggest opportunities lie.
Owner/Founder, The Brooklet
The Brooklet has been the beneficiary of Miranda and Kim's expertise, and we would highly recommend their skills and services to any business looking for real growth and accountability in marketing spend.
CEO, Firstwave
Kim is a vital part of our marketing team. She is impressively talented and a delight to work with. Her knowledge has produced outstanding results and she has been hugely instrumental in helping bring our company from our start up days right through to an ASX listed company
General Manager, Opmantek
I had the pleasure of working with Kim as General Manager of Products for Opmantek. Kim worked with us through a highly successful growth phase, coming up with many creative ways to reach our customers in a very competitive industry.
My Geek Mate
I’ve been producing websites since 1997, I’ve lost count of the number of people who tell me they are Google Ads experts. Kim is for real, a very rare find in this sector. She really knows her stuff and is exceptionally talented at it.
Cavvanbah Byron Bay Accommodation
Kim invests significant time keeping up to date with this quick shifting industry. As such she gives me confidence that I am running the best services available for my business.
Creator of PodSchool & weekly host of the Project TV
I appreciate your understanding of my approach to my business. I’m not terribly salesy and the people I was working with previously kept trying to force me into a way more American style of selling which felt really inauthentic to me.
Founder, Alkaway
You delivered the results with great conversions, and you delivered without any BS. We are now looking at working with you on our USA website – simply because we trust you.
Remote Offgrid Energy
Really easy to work with, ridiculously thorough throughout the whole process including working with my website designer. Highly recommend